Kelowna Now looks to be bolstering its local news coverage.
The site has hired Wendy McLoed, who formerly hosted and reported for Kelowna talk radio station AM 1150.
“New Year means New job. Beginning Jan 2nd I will be the News Director at Kelowna Now,” she tweeted.
McLoed was yanked from the air last year during the B.C. election after CBC revealed she had been volunteering as a communications person for local BC Liberal candidate Norm Letnick.
Kelowna Now, which also goes by the name Welcome to Kelowna, seems to be looking for a slice of the Okanagan’s dwindling online news pie. Castanet, of course, has the biggest bite. While founded in 2000, the site was really born in 2003 of fire. The Okanagan Mountain Park fire drove residents by the thousands to Castanet for the latest news during that crisis.
Recently, InfoTel has also made a push into the Valley with local news portals for Kelowna, Vernon, Penticton and Kamloops.
But how many online news sources can the Okanagan possibly sustain? These three online-only news sources are already competing with websites maintained by the traditional news outlets here.